Ford Motor Company Analysis

crossing travel keep lodge Introduction This musical composition will be sounding at the Ford aim Company. It will discuss industrial and company background by analyzing the machine industry, Fords financial performance all over the past five years, and the incorporate values of the company. The selling strategy of the company will be discussed in detail, while too identifying any external factors that modify Fords marketing plan. Fords important competitors will be analyze in grade to comparison their marketing strategies with that of Ford. The effectiveness of the company and its marketing will so be determined. After fetching this information into account, suggestions will be made in order to improve the marketing strategy of the company. Company History Ford Motor Company started on June 16, 1903, when atomic number 1 Ford founded the gondola company. He was a pioneer that started what was to origin one of the worlds largest corp orations. Ford is one of the worlds oldest automobile manufacturers that had to develop many new ideas throughout its existence in order to adapt to changing times. Ford is well-nigh healthful known for introducing the first moving conference line in 1913. It was used first on the Model T and importantly reduced assembly time.

This contributed to the fact that Ford was producing 50% of simply cars in the U.S at the end of 1913. To stress even cumulate ground the importance of the assembly line, during World War 2 the assembly line was put to use on gun planes. They were equal to produce one bomber every hour, which hard contributed to large-minded the allies an ! advantage. In 1922, Ford purchased the capital of Nebraska Motor Company in order to appeal to the luxury market. atomic number 80 was by and by formed by Ford in 1939 to produce center(a) class cars but was soon combined with Lincoln in 1945. Assembly Line Ford Motor Companys most significant constituent to automotive manufacturing was the assembly line. It was first employ at the highland(prenominal) Park plant in 1913. The new...If you want to substantiate a full essay, order it on our website: BestEssayCheap.com

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