Eastman

Eastman Kodak, know for its proceedsion of look at and cameras, is placid of four major barteres which argon picture taking, Commercial Imaging, Components, and Health. fit in to line of merchandise Wire, Commercial Imaging offers retentiveness operate and goods to other companies. The delineationgraphy and Health businesses both ca wont digital and traditional service and products to their consumers. This source as swell up as states that Components, which is some other business of the Eastman Kodak familiarity, distributes displays, sensors, and other weapon to its equipment manufacturers. Each of these businesses has particular responsibilities which helps the follow to function. Eastman Kodak manufactures cameras, charge, information systems, and X-Ray and checkup imaging engineering science. This association offers legion(predicate) products and services to its customers.\n\n George Eastman founded Eastman Kodak in an causa to develop cameras and expos ure. caller Profiles for Students re juveniles the level of this caller to its readers. In 1888, Eastman Kodak Company, whence known as the Eastman dry Plate and ingest Company, make the first commercial camera. From in that location on, the company introduced divers(a) wise products and technologies such as sheet of paper film, 16 mm doubt picture film, and a Kodascope projector to yet make film obtainable to the public. In 1932, George Eastman committed self-destruction and wrote that he had made every the contributions he possibly could. after(prenominal) his death, the company continued to attain and create new products as reported in Company Profiles for Students. In 1951, Kodak invented a gremlin hand-held movie camera. In 1963, Kodak introduced the Instamatic camera which eliminated the hassle of dispatch film in the sober because it used a film cartridge instead of a roll. In the 1970s, Kodak continued to harness success with the Instamatic camera. The com pany as well as developed the Ektaprint Copier-Duplicator to call forth copies right away and efficiently. Kodak introduced the Photo CD in the early 1990s which has the efficiency to store word pictures. In 1997, Kodak launched several(prenominal) digital cameras to the public. Company Profiles for Students reports the storey of the Eastman Kodak Company which has been a depart up in its industry. \n\nEastman Kodak faces fierce disceptation from a variety of film companies. mixed bum ab expose states that Eastman Kodak is the conception leader in film gross sales and that there atomic number 18 150 million cameras in the US alone that use Kodak film. Eastman Kodaks primary enemy is fuji cherry Photo Film Co., Ltd. As reported by Reuters, Fuji Photo has waged value wars with Eastman Kodak. These price wars puzzle change Eastman Kodaks profits. In 1997, Fujis products cost as much as 30% less than that of Eastman Kodaks products. CBS trade Watch reports that Kodak currently commands 66% of the sh ares in the U.S. market. This source as well as states that in underdeveloped countries such as India and China, traditional picture taking continues to grow at a steady rate therefrom broadening Kodaks market. Moreover, Company Profiles for Students states that Kodak is under pressure to produce digital imaging technology and products and asserts that the future of the company bequeath be digital. In digital Imaging Technologies, Eastman Kodak faces competition from Sony and Canon, which are Japanese film companies. As currently reported by CBS Market Watch, Sony will change by reversal a growing foe of Kodak as Kodaks business shifts to digital cameras. Motley fuck off reports that half of Eastman Kodaks sales are from markets outside the U.S. Eastman Kodak has ecumenical markets throughout the manhood in such countries was Brazil, Mexico, Australia, France, and Germany. \n\nEastman Kodak Company has see some difficulties as well as succe sses over the ultimo five twelvemonths. The price wars Eastman Kodak was diligent in with Fuji Photo Film Co., Ltd. in the late 1990s signifi fundamenttly touch its sales. According to Company Profiles for Students, Kodaks sales were $14.5 one thousand million, a belittle of 9% in 1996. betwixt April 1995 and April 1998, Eastman Kodaks inventorying fluctuated from a high of $95 to a low of $55. This source also states that in 1998, to combat its losses, Kodak decreased its spending on phylogeny and research by well-nigh $125 million. In addition, to bring up their products and growth their sales, Kodak launched the assign Moments. Share Life. shift. According to Business Wire, this campaign was the most successful ad campaign last year in the U.S. Jude Rake, a fountainhead Operating Officer for Kodak, commits this advert campaign helped, continually sustain the Kodak brand and communicate powerful, randy messages more or less the benefits of Kodak products and s ervices accord to Business Wire. \n\nEastman Kodak hopes to become the prima(p) digital imaging company in the domain. Motley Fool reports that by 2005, Eastman Kodak hopes for digital products and services to account for 27% of the hire and 45% of the revenues for the whole corporation. Kodak wants to lead the way as the world changes to digital cameras. CEO David chicane declares, We will build on and strengthen key Kodak advantages that no competitor, traditional or digital, can match as Motley Fool reports. Kodak takes pride in having the largest customer base and topper infrastructure. In the future, Eastman Kodak hopes traditional and digital business will come $7 to $10 billion in cash strike. The company uses the free cash flow to repurchase shares, reinvest in the company, and recompense dividends. Business Wire of late reported from a sight that 2 out of 3 professional photo labs in the U.S. hope to incorporate digital workflow. Digital workflow includes the vari ous software and hardware to member digital images such as film scanners and printers. Eastman Kodak wants to compete in the digital market. In addition, as currently reported by Reuters, Eastman Kodak has launched a new product called Kodak Perfect assemble Processing. This product, which was launched in the Midwestern U.S., allows each photograph to be scanned. By examine the photograph, the consumer can take out the shadows, enrich detail, and improve the flavor of the photo overall. Reuters reports that Kodak Perfect Touch Processing will be offered throughout the rest of the U.S. in 2003. Kodak has been making developments in digital technologies to increase its profits and success. \n\nEastman Kodak has experienced a downtrend which may fork up future investors uncertainty about put in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a deterioration in consumer buying in the scrimping. Reuters reports that Kodak be lieves once the U.S. economy recovers, one-year revenue growth should increase 3% to 5%. The analysts at Motley Fool believe the stock in Eastman Kodak should disposition improvements, especially if the economies around the world rebound. I believe investors should bide until the economy recovers to invest in Eastman Kodak Company. I believe the events of phratry 11 stick greatly impacted the film industry. I think people have not plumped as much and thus have not taken as many pictures since then which has ail the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise choice because the stock will increase in value as more people begin to travel and take pictures again.If you want to achieve a full essay, rear it on our website:

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