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The Four Theories of Corporate Strategy The resource-based view asserts that a stanch has a competitive advantage when it has valuable resources at its garbage disposal and it leverages these gravestone resources across its business units. Google uses the latest academic re look for to image a vast network of first-rate computers that is not easy substitutable. Google also invented a page track down algorithm that is efficacious and eliminates spam. This algorithm is scarce and inimitable and farmd blade faithfulness for Google, garnering close 90% of advertising revenue. As customers bespeak faster and more(prenominal) than efficient search results, the page rank algorithms create a near non-substitutable resource to transfer and share and thereby jockstrap the corporation grow. Yahoo channels its offerings for customers by providing assenting to a broad range of transactional services and third society content. It encompasses a wide range of crossings and services and with its recent enunciate gauge with eBay, has access to the auction market and online payment services. As more products are brought into the market, corporations can leverage brand loyalty in marketing efforts. Moreover, Google, Microsoft and Yahoo are spending a hulky amount of capital to build computing facilities that rifle search engines and meshwork services.

Market Power provides firms with an ability to respectively prompt either the prevailing price or the nitty-gritty bar in the market. It gives firms the ability to engage in product tying, wolfish pricing and create other barriers to entry. Yahoo, a web accession that comma! nds 402 million unique users created a join muse with eBay, an e-commerce attraction with 200 million users of online auctions and has the ability to affect the touchstone of search results, advertisements and information presented. This combination created an online giant with services including Search, Advertising, Online Payments and VOIP. The joint venture boasts 143 million Paypal accounts across 190 countries to command the...If you compliments to part a full essay, order it on our website: BestEssayCheap.com

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