Saku Brewery

Saku Brewery Problem Sakus flagship intersection, domestically produced beer, has seen declining sales. The cause for this decrease is the consumer transfer towards merchandise beer and other swallow harvestings, including both alcoholic and non-alcoholic drinks. Sakus stream portfolio of products and the shifting grocery towards other beverages will principal to a decreasing mart make out of the quantity beverage merchandise place and will result in an overall decrease in revenue for Saku. Therefore the weighty problem for Saku is developing an assume food marketing plan and product portfolio to capitalize on this true consumer trend. Solutions Sakus main product is domestically produced beer which contributes 80% of its revenue. Results from 2003 launch Saku owns 43% of the domestic beer market with its Saku beer products and 18% market share of the imported beer market with the pass Carlsberg, Guinness and Kilkenny beer products. Saku owns 40% of the entire beer market in Estonia which is 56% of this overall beverage market. Saku owns 10% market share of the remaining (non-beer) beverage market. Saku markets other alcoholic drinks: a cider line called buss and long drinks. Sakus body of water products are Vichy Classique and Montavit. Saku has the statistical distribution license for Pepsi, 7Up and Zingo soft drinks.

This indicates that while Saku has a lead situation in the beer market, they as well have also started to market products in the overall beverage market. Saku has two main client groups for their beer products, domestic (Estonian) consumers and tourist (mostly Finnish) consumers. Domestic cons! umers comprise a oft larger group (96%) and break down along lines of antheral/female and age. All of Sakus products are preponderantly purchased at public establishments and supermarkets, and predominately consumed at these public establishments or at home. These distribution points are suitable for both alcoholic and non-alcoholic beverages. unmatched would persuade the consumer break down by...If you want to get a respectable essay, order it on our website: BestEssayCheap.com

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